Trade fairs are one of the most effective means for creating and maintaining commercial relationships. In an ever-increasingly digital age it is the only channel where the buyer, seller and product are physically all brought together - a powerful force for business.
Business fairs, directed towards a particular economy sector and with a highly qualified public, are sales and marketing platforms that provide excellent value for money. Reed Exhibitions Alcantara Machado is committed to delivering business contacts that can generate value for each and every customer. Through the buyers' club, systems for scheduling meetings and on-line planning services for visitors, we identify the needs of buyers and suppliers in a more accurate way.
Trade fairs provide a highly flexible environment, in which a wide range of sales and marketing objectives can be achieved, from the generation of new sales channels, the launch of new products, the construction of a new brand image, to maintenance of current commercial relationships and the naming of new representatives. With major exhibition opportunities, whether through participating with a stand and sponsorship, seminars, competition or awards, associated with our websites, they create the dynamic environment found in our events that are essential for sales and marketing activities.
A bilateral communication process
Unlike magazines and mail-shots, trade fairs are a bilateral communication process. Visitors can ask questions, challenge and debate. It is the responsibility of the exhibitors to present their arguments. However, the most important thing is that business can be done face-to-face - the most persuasive form of selling and forming relationships.
A three-dimensional vehicle
An advertisement, a mail-shot or a website can communicate the fact that a particular product is the fastest, most silent, smallest and most advanced in the market, while in a trade fair buyers can see, try, touch and test your product. Nothing is greater than the impact caused by a live demonstration.
Rapid market penetration
You can achieve a large market share in a short period of time. If you are looking to create your corporate profile, change market perceptions relative to your product or generate more sales opportunities, four days participation in an exhibition can be more effective than months of work.