There are various sources and ways of looking for products and suppliers, but only business fairs allow buyers to understand the benefits intended by a product or service. Visitors to trade fairs go to:
See new things
Exhibitions are recognised as a great place for launching products and are, therefore, an extremely efficient way of getting up-to-date in a short space of time.
Assess products and suppliers
You can compile competitive information about various products and suppliers in a short period of time. According to the American Center for Exhibition Industry Research (CEIR), decision-makers are more inclined to choose fairs rather than any other channel, as extremely useful sources when it comes to searching for information for making a purchase.
Accompany the development of the industry and the market
Exhibitions are rich sources of new ideas and applications and, therefore, perform an important role in strategic planning and business generation. Reed Exhibitions Alcantara Machado works jointly with associations and communication vehicles to ensure that our events are one step ahead and help in the development of industry.
Create communities/generate business contacts
Business fairs are the central point of industry because they attract a large spectrum of its representatives, from buyers to sellers, to associations and the press. Congresses, seminars, social events and award ceremonies form part of a joint programme of activities at our events; they are all supply yet another great benefit, as well as providing the possibility of generating new contacts and for professional up-dating.
Other reasons for visiting exhibitions:
To consolidate business relationships
To solve specific problems
To find new markets
To name representatives/ to look for investment
To discuss specific terms/ conditions / prices
To obtain technical knowledge
To discuss your business needs in a neutral environment